Skincare is broken for Gen Z
The skincare industry sells complicated routines, expensive products, and promises that take months to deliver. Young people want results, but they don't want a 10-step routine.
What if you could improve your skin just by chewing gum? A product so simple it fits into the one habit everyone already has.
Skincare you chew
GlowGum is a chewing gum infused with bioactive compounds targeting skin health from the inside. Not a supplement pill, not a cream — something you'd actually use every day without thinking about it.
- Formulated with collagen peptides, hyaluronic acid, and vitamin E
- Positioned for Gen Z: accessible, fun, zero-effort skincare
- Branding designed to go viral on TikTok and Instagram
- Competitive pricing vs. traditional skincare
Viral traction from day one
Built the entire brand solo: concept, branding, supplier sourcing, e-commerce, content strategy, and marketing.
End-to-end brand operations
This wasn't just a product — it was a crash course in building a real consumer brand from nothing.
- Brand identity: name, logo, color palette, typography, packaging design
- Supplier negotiation: sourcing manufacturers, MOQs, ingredient compliance
- E-commerce: Shopify store, payment processing, logistics
- Content creation: TikTok strategy, video production, UGC coordination
- Community management: DMs, comments, influencer outreach
- Digital marketing: paid ads, organic growth, A/B testing
What it taught me
GlowGum taught me more about execution than any course ever could. How to move fast, how to find product-market fit through iteration, and how to build something people actually want to talk about.
The biggest lesson: distribution beats product. Having a great product means nothing if nobody sees it. The TikTok-first strategy was the decision that made everything else work.